Morrisons updates loyalty card to enable customers to donate points to Marie Curie
Morrisons has announced that its Morrisons More Card holders will be able to donate their loyalty points to Marie Curie from now on.
The move to help fund the charity’s expert end of life care has been introduced after customers and colleagues asked for the option of being able to put their points towards a charitable cause.
Customers can contribute as many points or pounds as they wish to support the work of Marie Curie, while also having the option to switch back to saving their points to spend in-store or online.
More Card Points can be donated in multiples of 1,000 (£1 value) through the More Card App or More website. Each donation will be converted into a monetary value and transferred to Marie Curie on behalf of the customer.
Never Miss a Retail Update!David Scott, corporate affairs director at the supermarket, said: “We are delighted to see this next step in our partnership with Marie Curie which builds on £1 million already raised thanks to our incredible colleagues and customers.
“Today’s news marks a meaningful evolution in the Morrisons More Card loyalty programme and follows feedback from customers who want their everyday shopping to make a difference to a great charity.
“Whether our customers choose to spend their points or donate them, every transaction now has the potential to support families facing terminal illness.”
Morrisons has also announced that it has hit the milestone of £1 million raised for Marie Curie, just five months into its three-year partnership. This is aiming to raise a total of £15 million by October 2027.
The funds will be used to provide more nurses and expert care in local communities, to enhance Marie Curie hospices in the UK, and to create ‘moments that matter’ for people at the end of life.
Matthew Reed, chief executive at Marie Curie, added: “Every pound donated helps ensure more people can access the expert care and compassion they need at the end of life. We’re proud to be partnering with Morrisons in this innovative way and look forward to seeing the impact of this new loyalty feature across the communities we serve.”
