Morrisons posts increase in quarterly sales
Morrisons has reported a fifth consecutive quarter of like-for-like sales growth in the 13 weeks to 30 July.
The supermarket’s group like-for-like sales edged up 2.9% while total sales rose by 3.1% to £3.8 billion.
During the period, Morrisons continued to focus on competitive pricing through its “Prices Locked Low” commitment. It also attracted a million more active users to its Morrisons More Card loyalty programme.
David Potts, Morrisons chief executive, said: “Our sharper prices and new loyalty scheme are resonating strongly with customers and I’m pleased to be reporting our fifth consecutive quarter of like for like sales improvement.
Never Miss a Retail Update!Morrisons continued to grow its convenience offering in the period with the addition of 122 Morrisons Daily convenience stores. It has also launched a further 89 in its fourth quarter to take the total to 607.
Potts added: “We are shaping a broader and stronger Morrisons. Alongside the growth in our supermarkets, we have made further progress across the business with our wholesale, convenience and food manufacturing operations also showing consistent growth.”
