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Morrisons partners with Jempson’s on six new ‘Together with Morrisons’ stores

Morrisons is teaming up with independent retailer Jempson’s to launch six new stores under its ‘Together with Morrisons’ brand. Spanning 35,000 square feet, the first store… View Article

FOOD AND DRINK NEWS UK

Morrisons partners with Jempson’s on six new ‘Together with Morrisons’ stores

Morrisons is teaming up with independent retailer Jempson’s to launch six new stores under its ‘Together with Morrisons’ brand.

Spanning 35,000 square feet, the first store will open in Peasmarsh, East Sussex later this spring.

Paul Dobson, sales director – franchise and wholesale supply at Morrisons, said: “The ‘Together with Morrisons’ proposition is designed for independent store owners with established local brands and larger stores.

“Jempson’s has all of those qualities and so we’re delighted to be opening six stores in partnership with them. The new stores will offer customers a mix of Morrisons own brand products and branded favourites alongside local produce from local suppliers.”

The first “Together with Morrisons” store opened in May 2022 in Upton in the Cotswolds in partnership with Warner’s.

Stephen Jempson, managing director of Jempson’s, said: “I’m excited to be partnering with Morrisons and opening the first of six ‘Together with Morrisons’ stores in Peasmarsh later this year.

“The new store will enable Jempson’s to continue championing local produce and local artisan suppliers whilst also ensuring our customers have access to a wider breadth of products more akin to the larger supermarkets which we operate.”

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