Morrisons gives away half a million free postcards to help combat loneliness as lockdown eases
The Morrisons supermarket chain is giving away half a million free postcards for children to spread messages of hope in a nationwide initiative to help tackle loneliness within communities.
Children of Morrisons staff members will be colouring postcards and writing messages for the supermarket to distribute to its Doorstep Delivery customers who are continuing to shield while lockdown restrictions are eased.
In addition, Morrisons Community Champions will be working with local primary schools to give children postcards illustrated with sunflowers and positive messages that they can colour in.
Morrisons said the postcards can be used by children to post to grandparents, neighbours and friends who they may not have seen recently due to lockdown or give them back to Morrisons to distribute to care homes and via its Doorstep Delivery service.
David Potts, chief executive of Morrisons, said: “Although lockdown is easing across the UK we know that many people in the community are still shielding and therefore unable to meet up with family and friends. Customers write to me weekly to let me know that Morrisons Doorstep Delivery service has been a lifeline to them and express their gratitude and we wanted to let them know we will continue to be here for them. We hope these messages will put a smile on people’s faces up and down the country.”
