Morrisons extends partnership with Too Good To Go to convenience stores
Morrisons has extended its partnership with surplus food marketplace Too Good To Go to its convenience stores following a successful trial in the north of England, Midlands and Wales.
The move means that customers can purchase ‘Surprise Bags’ of quality food nearing its sell-by date at a reduced price from around 930 Morrisons Daily shops.
To use the service, customers need to download the Too Good To Go app, search for their nearest Morrisons Daily store, then reserve Surprise Bags and pick them up at a pre-set time.
Andrew Edlin, senior sustainability manager for Morrisons, said: “Customers and colleagues continue to tell us how much they value Too Good To Go’s Surprise Bags from Morrisons.
“It saves customers money while also helping us to play our part in reducing food waste and hitting our sustainability target of achieving scope 3 net-zero operational emissions, so we are delighted to be rolling the bags out to some of our Morrisons Daily convenience stores.”
The news builds on the success of Too Good To Go’s long-standing partnership with Morrisons, which was the first supermarket partner of Too Good To Go following a launch in 2019. Since then, the partnership has expanded to cover nearly 500 supermarkets, including Morrisons Market Kitchen and Cafés, and has saved 2.3 million Surprise Bags of food from being wasted.
Sophie Trueman, country director at Too Good To Go UK and Ireland, said: “Our team is absolutely thrilled to have Morrisons Daily joining the fight against food waste.
“At Too Good To Go we believe that saving food from going to waste is a win-win-win – businesses can recover the sunk cost of would-be wasted food, consumers can get good food for less, and with one simple action, we’re collectively doing something great for the planet by stopping that food from ending up in landfill.”
