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Morrisons extends More loyalty scheme to Deliveroo

Morrisons has announced that customers are now able to link their Morrisons More account with their Deliveroo account to earn More Points on their purchases from… View Article

FOOD AND DRINK NEWS UK

Morrisons extends More loyalty scheme to Deliveroo

Morrisons has announced that customers are now able to link their Morrisons More account with their Deliveroo account to earn More Points on their purchases from its supermarkets.

From now on, shoppers will be presented with the option to input their Morrisons More loyalty card number at the checkout on Deliveroo. This will then be saved to the customer’s Deliveroo account for future orders.

The supermarket began its partnership with the delivery platform in 2020 and has since grown it to include nearly 400 supermarkets, 500 convenience stores, and the launch of a rapid on-demand delivery-only grocery store with Deliveroo HOP.

As with purchases at Morrisons supermarkets and online, customers will earn five More Points for every item they buy. To celebrate the launch, they will also earn 500 More Points when they spend £30 or more on Morrisons products on Deliveroo between 31 March and and 13 April.

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Charlotte Exell, director of online at Morrisons, said: “We’re delighted to be able to provide even more value and flexibility to our loyalty card holders by offering them More Points when they order from our supermarkets on Deliveroo – we want to help them benefit from their More Card wherever they shop with us.”

Suzy McClintock, VP of new verticals at Deliveroo, added: “We are very excited to be the first delivery platform to roll out Morrisons More, ensuring our customers can access even more value and rewards on top of the great selection and convenience this partnership already provides.”

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