Morrisons expands Price Match with Aldi and Lidl
Morrisons has started the New Year by expanding its Price Match with Aldi and Lidl to include over 500 everyday essentials and best-selling products.
Available both in-store and online, price matched items include products such as single cream, pasta sauce, locally sourced carrots, semi-skimmed milk, rice, cheese, and tins of chopped tomatoes.
Gareth Lloyd, head of price at Morrisons, said: “We’re starting 2025 by doubling down on value for our customers.
“Expanding our Price Match means more of the essentials and brands customers love at the prices they expect, with the quality they trust from Morrisons.
“This builds on the savings and rewards we’ve introduced throughout the year – from price cuts to better deals for our More Card members. It’s all about helping shoppers get more for their money.”
The supermarket launched its Price Match scheme in February last year. At the time, it included over 200 products like corn flakes, baby wipes and bread, as well as a range of household essentials such as anti-bac spray, bleach and toilet rolls.