Morrisons cuts prices on over 2,000 products for More Card customers
Morrisons has cut the price of over 2,000 products online and in-store for More Card customers.
The move has included offering an increased range of products included in the supermarket’s Aldi and Lidl Price Match promise and a continuation of its Low Everyday Price commitment.
Loyalty card holders will see the offers signposted at the shelf edge and online. The latest deals will also be communicated through the Morrisons More app and email.
Some 70 best-selling products have been added to Morrisons’ Aldi and Lidl Price Match promise where items are the same price or lower than those offered by the two retailers.
Alex Rogerson, group marketing director at Morrisons, said: “Today’s move represents our single biggest investment in loyalty and pricing for many years. Driving strong value for customers remains our number one priority and today we are getting the big bazooka out and slashing the prices on over 2,000 products for More Card customers.
“Together with our Aldi and Lidl Price Match and our vast range of Low Everyday Prices – we have thousands of products that not only offer outstanding value on brands and essential items our customers love – but also have the quality they’ve come to expect from us.”
