Morrisons cuts prices of nearly 50 products
The Morrisons supermarket chain has introduced a new round of price reductions, its sixth in 2023.
The cuts have been applied to 47 high-volume products, including summer favourites, cupboard fillers and fresh essentials.
With Morrisons investing £26 million in the initiative, the prices have been cut by an average of over 25% and will be held for a minimum of eight weeks. Products include fresh items such as mince, tomatoes and butter, cupboard staples like squash and cereal, and picnic classics including pitta breads and scotch eggs.
Last month, Morrisons reduced or held the price of a further 1,000 products which will remain locked low until mid-July.
The supermarket has also recently relaunched its More Card loyalty programme to allow customers to collect points on fuel and selected products in-store which can be converted into ‘Morrisons Fivers’ and spent in-store or online.
Rachel Eyre, chief customer and marketing officer at Morrisons, said: “Providing great quality products at affordable prices for our customers is a key priority at Morrisons. Our steady flow of deep and broad price cutting programmes, together with our new More Card loyalty scheme, are helping customers save money on their weekly shop. Today’s price cuts include picnic items to help our customers make the most of the warm weather and we’ve not forgotten the fridge and cupboard essentials either.”
