Morrisons completes third year of positive like-for-like growth
Morrisons has reported that its like-for-like sales excluding fuel climbed by 5.6% in its third quarter. This comprised respective uplifts of 1.3% and 4.3% for its retail and wholesale businesses in the 13 week period to 4 November.
The supermarket said the figures mark an expected easing of like-for-like growth in the period after sales were boosted in the previous quarter by the World Cup and hot weather.
During the quarter, the supermarket launched its Morrisons More app that allows shoppers to collect and redeem loyalty points digitally. In addition, it started customer deliveries from a second customer fulfilment centre and launched its store-pick online service from a further six stores.
Other new initiatives included the expansion of Morrisons’ vegan offering with a new range due to launch next week.
It also opened a new store at Acocks Green in Birmingham and will soon begin wholesale supply to its new partner MPK Garages. This means that together with Rontec, Sandpiper, McColl’s, and Morrisons’ own petrol forecourt shops, the supermarket will soon be supplying over 1,700 convenience stores with both branded and own-brand products.
Commenting on the results, David Potts, Morrisons chief executive, said: “After another period of strong growth, and with more customers enjoying shopping at Morrisons, we have now completed three years of positive like for like.
“Our exceptional team of food makers and shopkeepers are providing good quality food at great prices, and building a broader offer in store, online and for our wholesale customers.”
