Morrisons champions British growers this Mother’s Day
This Mother’s Day Morrisons is committed to selling tulips only grown in British nurseries, as customers are expected to buy almost 1.2 million tulips.
Stems are delivered fresh to stores each day and sourced from FlowerWorld – a 17.5 acre flower site in Derby, wholly owned by Morrisons.
The tulips are available in all of Morrisons 499 stores, alongside a wide selection of different floral arrangements . Prices range from just £2 for two bunches of seasonal daffodils, to £20 for a more luxurious arrangement of ‘The Best’ roses in shades of white, pink and red combined with striking, fragrant lilies.
Morrisons also has 192 florist stations in stores across the UK, where 300 skilled florists offer a ‘create your own’ bouquet service. In those stores, customers can choose from over 75 different stems to make a hand-tied bouquet as unique and special as the mum or inspirational woman in their lives. The bespoke bouquets can be crafted for any occasion and to any budget whilst customers do their grocery shop.
Rob Hofmann, floristry buying manager at Morrisons, said: “Being one of the UK’s biggest florists, we are always looking to provide our customers with fresh, beautiful blooms whilst supporting our British growers. Mother’s Day is a huge flower ordering occasion and we are proud to offer a wide variety of bouquets and stems that are handmade by our expert florists in store.”
