Morrisons begins stocking Savers range in convenience stores
Morrisons has begun stocking a range of its Savers entry-level products in its convenience stores.
The items will be available in over 500 Morrisons Daily stores and will be the same price as in Morrisons supermarkets.
The roll-out has started with an initial 10 products including washing-up liquid, toilet rolls and sausages. This will be followed by the addition of around 30 products, such as eggs, ham, juice, butter, cheese and mince, in the coming weeks.
Morrisons has also cut the price of 18 high-volume products in its Morrisons Daily stores.
David Potts, Morrisons chief executive, said: “Our Savers range is incredibly popular in our supermarkets and offers outstanding value and good quality. Recent research has shown that Savers is the UK’s fastest growing value range and we are proud to be the first major UK supermarket to introduce some key products from the range into convenience stores all over the country.”
Morrisons acquired the McColl’s convenience business from administration in May last year and has so far converted around 500 of the sites to Morrisons Daily stores.
The supermarket has recently relaunched its Savers range and added 56 new lines. It now includes 217 products with items ranging from cupboard essentials to freezer fillers such as chicken fillets and mince.
