THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Morrisons announces new wave of price cuts

Morrisons is cutting the price of a further 490 products as it extends a previously announced commitment to have over 1,000 prices locked low for at… View Article

FOOD AND DRINK NEWS UK

Morrisons announces new wave of price cuts

Morrisons is cutting the price of a further 490 products as it extends a previously announced commitment to have over 1,000 prices locked low for at least eight weeks.

In addition, over 600 items have been locked at their already lower price, many of which have been held at that price since January.

The cuts are being applied to a range of everyday products including dairy items, fresh meat and fish, fruit and vegetables and freezer fillers, as well as baby essentials and pet food.

The move follows Morrisons’ announcement at the start of the year that it was reducing prices on 1,000 products and holding them for the next two months.

Rachel Eyre, chief customer & marketing officer at Morrisons, said:  “In January we cut the price of 1,000 products and committed to keeping them at that price for at least eight weeks.  We’re now going again with a second wave of activity to keep prices locked low well into the spring.   Today’s news is further evidence of our commitment to drive down prices and help make a positive difference to our customers’ pockets.”

The supermarket has invested £148 million in recent months in price reductions.

Subscribe For Retail News