Morrisons and Kellogg’s team up on free ‘breakfast club’ offering
Morrisons has teamed up with Kellogg’s this Easter on a ‘breakfast club’ offering in its cafes where the whole family can request a free bowl of cereal.
Adults and children will be able to choose from a bowl of Cornflakes, Rice Krispies or Coco Pops, with a choice of dairy and non-dairy milk, when they order a ‘Kellogg’s breakfast’ before 11am.
Running from 3 to 24 April while stocks last, the initiative is an extension of the school breakfast club programme that Kellogg’s has been supporting in UK schools since 1998.
Chris Strong, Morrisons Café buying manager, said: “We know that the school holidays can be a worrying time for families who need to cater for additional meals that would otherwise be covered at school, therefore we are pleased to be joining forces with Kellogg’s to offer our customers a free bowl of cereal when they visit a Morrisons café.”
Chris Silcock, Kellogg’s managing director, added: “We’ve been supporting school breakfast clubs across the UK for 25 years now with food and funding, but we know that there is a need for more provision in the school holidays. The scheme with Morrisons extends the support we can provide families outside of term time.”
The initiative follows on from the success of the ‘Ask for Henry’ scheme last autumn which saw Morrisons partner with Heinz to give away a free jacket potato and beans in its cafés.
