Marks & Spencer launches ‘game changing’ vegan friendly range
Marks & Spencer has launched what it describes as a game changing new range of meat and dairy-free plant based fresh food as it looks to meet demand from customers taking a flexitarian approach to eating,
The Plant Kitchen vegan friendly range includes everything from ‘dirty vegan’ comfort food dishes such as Cauliflower Popcorn with Buffalo Dip and Cashew Mac to meals such as Mushroom Stroganoff and Thai Green Curry.
The range also offers what M&S says is the high street’s first vegan Coleslaw and Potato Salad, as well as the first vegan-friendly Sourdough Pizza, which uses a ‘vegan house sauce’ in two flavours.
April Preston, director of product development at M&S, said: “This is the year we’ll truly see plant-based food go mainstream. We’re thrilled we’ve created a range which tastes as good as you’d expect from M&S, but is also vegan-friendly, so finally people don’t have to compromise on taste.”
For customers who like to cook meals from scratch, the range also includes ingredients such as tofu and soy protein as well as grain packs.
Plant Kitchen meals are the first M&S ready meals to use widely recycled trays, as well as foil trays and cardboard boxes. M&S is also replacing its black plastic trays with widely recyclable alternatives for its healthy eating range Balanced For You as psrt of its commitment to make all ofl its plastic packaging easy to recycle by 2022.
A selection of Plant Kitchen and vegan-friendly products will also be available in selected M&S cafés including sandwiches, meals and hot drinks.
