Majestic uncorks £1 million of new bricks-and-mortar investment

Majestic has invested a further £1 million in its store estate as it reaffirms its commitment to experiential bricks-and-mortar stores.

The wine retailer has opened two new sites in the South East of England in East Dulwich and Brentwood. Both shops sell the retailer’s full range of more than 1,200 wines as well as beers, spirits, low and no alcohol alternatives, soft drinks and snacks.

The stores also feature dedicated fine wine areas and tasting counters where customers can get expert advice and try a selection of wines before buying.

The new shops opened their doors just days after Majestic unveiled its its newly refurbished stores in Bearsden and Stratford-upon-Avon.

Majestic has now launched three new stores during its current financial year including its first site in Jersey. The retailer is planning to expand at an average of one new store per month over the coming years. Earlier this month, it said it had identified 125 locations where it would like to open new stores.

Focus on experiential retail and hospitality  

Since its split from Naked Wines in 2019, the retailer has been focusing on growing its experiential retail and hospitality offerings. Following the reintroduction of former management and with the backing of investor Fortress Investment Group, Majestic has opened 19 new stores and returned to growth.

Majestic chief executive John Colley said: “Investment in our store portfolio is at the heart of our growth plan at Majestic, whether that’s opening new stores or refurbishing our existing estate.

“Landing £1 million-worth of investments in the space of just a week shows how serious we are about our commitment to bricks and mortar, and our aim to open an average of one new store per month over the coming years.

“We are really excited about serving even more communities around the country, sharing our expert knowledge with them, and helping thousands of new customers discover new wines, beers and spirits they will love.”

In April, the retailer completed the acquisition of Vagabond Wines out of administration in a move that saved nine wine bars and 171 jobs.