Lidl triples plant based range following double digit growth
Lidl GB is more than tripling its number of plant-based products after experiencing double-digit growth in the category over the past year.
The newly expanded range called Vemondo Plant! will make its debut in selected stores from this month ahead of the completion of a national roll out by January 2025.
It will feature 28 new items, including multiple varieties of tofu (from £1.75) and burgers (from £1.89). It will also include meat alternatives such as plant-based sausages (£1.89), mince (£2.49) and nuggets (£1.99), as well as dairy-free and vegan yoghurts and cheese, and a selection of deli-style products and ready meals.
Through the expansion of its plant-based range and increased marketing and visibility in store, Lidl is aiming to have plant-based protein sales (tonnage) accounting for 25% of its total protein sales by 2030.
It is also committing to doubling the proportion of sales of plant-based protein from dairy alternatives in the same period..
Richard Bourns, chief commercial officer at Lidl GB, explained: “Meat, poultry and dairy play an important role in our diets, which is why we’re investing heavily in British farming to ensure that our suppliers are set up for future growth, and customers have access to the best quality British produce.
“At the same time, we know that as a society we need to incorporate more plant-based foods into our diets to ensure balance. That’s why we are proudly standing behind the planetary health diet, which is key to achieving a more healthy and sustainable future and supports our Net-Zero ambitions.
“We’re the first UK retailer to set specific plant-based protein targets and are committed to breaking down key barriers that currently exist within the category, like price, quality, and availability.”
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