Lidl trials middle aisle click, reserve and collect service
Lidl is trialling a click, reserve and collect service via its app to enable customers to reserve Middle of Lidl products up to two weeks in advance of them arriving in its stores.
From next week, the retailer’s Parkside Robot Lawnmower will be available for shoppers to reserve via Lidl Plus prior to it landing in shops on 24 April. Users of the app will be able to select their preferred store for collection between 16 and 19 April.
Shoppers will also be able to reserve the Parkside Robot Lawnmower Garage which is a weather-proof docking station to house the lawnmower while not in use.
Jassine Ouali, chief customer officer at Lidl GB, said: “We’re always exploring bold new ways to enhance our customers’ shopping experience and are pleased to be in a position where we can bring this latest trial to life.
Never Miss a Retail Update!“We know how popular our Middle of Lidl deals are, and this trial will give our Lidl Plus customers the chance to secure a must-have item before it hits the shelves. We can’t wait to see how our customers respond.”
Launched in 2020, the Lidl Plus rewards app now has over 100 million users globally.
