Lidl shown to be fastest growing supermarket
New figures on the share of the grocery market have shown that Lidl was the fastest-growing retailer in the 12 weeks to 1 October.
Figures released by Kantar reveal that the supermarket increased its sales by 15.2% in the period to give it a market share of 7.6%. Fellow discounter Aldi’s sales were up by 14.9% which means its total share of the market is now at 9.9%.
Sainsbury’s share grew to 14.8% as its sales rose by 9.1% while Tesco’s share is 27.4% after sales growth of 9.2%.
Meanwhile, Asda and Morrisons now hold 13.7% and 8.6% of the market following respective sales uplifts of 2.9% and 2.1%.
Amid reports that Waitrose could become the latest retailer to partner with Amazon for grocery delivery services, the supermarket currently has a 4.6% share of the market after sales growth of 5.3% for the period.
Looking at Co-op, its market share now stands at 6.1% after sales increased by 3.3%. In addition, Iceland’s sales rose by 2.8% and Ocado’s by 9.6% to give them respective market shares of 2.2% and 1.7%.
Kantar’s figures also show that grocery price inflation fell for the seventh month in a row to 11% for the four weeks to 1 October. Take-home grocery sales over the same period rose by 9.1% compared with last year.
Tom Steel, strategic insight director at Kantar, said: “A jump in the amount of money spent on offers is also helping to offset the impact of inflation. Supermarkets are looking at all the different ways they can deliver value at the tills and while the emphasis for some time has been on everyday low prices, the retailers are starting to get the deal stickers out again. Spending on promotions made up over a quarter of all sales in the latest 12 week period at 26.5%, the highest level since June 2022.”
