Lidl launches AI wine chatbot
The Lidl supermarket chain has launched its first fully-automated, AI-powered Facebook Messenger chatbot to help UK customers select wine.
Named Margot, Lidl’s chatbot will act as shoppers’ virtual wine consultant at the tap of a screen and will answer customers’ questions.
Lidl said the chatbot has a “light-hearted and informal” persona and will provide a conversational experience for customers, answering questions such as “which red wines from Chile under £6 do you sell?”, “what goes well with grilled salmon?”, or “what makes a wine sweet?”.
Margot has additional features including an interactive wine quiz to encourage further brand engagement and to interact with customers in a fun, intuitive, and light-hearted manner.
Alex Murray, digital director at Lidl UK, said: “At Lidl we have built a reputation for providing fantastic quality wines at highly competitive prices for our customers. Margot will ensure choosing the right wine is never a daunting process, and we hope this service – along with the existing in-store and online information we already provide – encourages customers to discover the perfect wine from our curated range.”
