Lidl increases investment into British food by 40% to £21 billion
Lidl has announced that it is on track to invest a total of £21 billion in the British food industry by the end of 2024.
This means it will have surpassed its original five-year commitment of £15 billion by 40%.
The retailer has invested around £5 billion in the current year with two thirds of products in its permanent range now coming from British suppliers. This includes all of its everyday milk, butter, eggs, cream, pork, chicken, and beef.
Richard Bourns, chief commercial officer at Lidl GB, said: “As we celebrate 30 years of Lidl in Great Britain, it’s a fitting time to reflect on how far we’ve come.
“One of the things we’re most proud of are the strong relationships we’ve built with British suppliers, who have grown with us over the years.
Now more than ever, we remain committed to supporting British farmers, ensuring we’re a dependable partner to those who put quality, home-grown food on Lidl shelves across the country.”
Building on the success of its Grassroots programme, which shows support for the next generation of British beef and dairy farmers, Lidl is launching a Grassroots Farming Conference next year.
The event will take place from 18 to 20 February at Harper Adams Agricultural University and will cover topics such as agricultural policy and mental health.
