Lidl gears up for “record breaking” Christmas

Lidl has said it is preparing for a record breaking Christmas following an 11% uptick in customers over the past six weeks.

The retailer said it has been selling two mince pies every second since September after customers began planning and preparing for the festive season early this year. Other popular products have included Lidl’s Deluxe Lobster tails, which went on sale at the end of September and are now almost sold out.

Lidl is predicting that its busiest day will be Friday 22 December when it expects over two million shoppers to visit its stores.

The retailer’s chief executive Ryan McDonnell said: “Over the past six weeks alone we’ve seen a massive surge in the number of customers coming through our doors and it’s clear that households are getting prepared well ahead of celebrations.

“We’re expecting this to continue so our teams are already donning their Christmas jumpers, ready to welcome a record number of customers over the busiest trading period of the year.”

The update comes as Kantar data shows that shoppers have switched over £685 million of spending to Lidl GB over the course of this year.

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