THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Lidl Christmas sales boosted by popularity of premium product range

Lidl UK has seen an 8% year-on-year increase in Christmas sales after trade was boosted by customers buying more items from its Deluxe premium product range…. View Article

FOOD AND DRINK NEWS UK

Lidl Christmas sales boosted by popularity of premium product range

Lidl UK has seen an 8% year-on-year increase in Christmas sales after trade was boosted by customers buying more items from its Deluxe premium product range.

During the six-week period to 30 December sales in the range climbed by 33%. The Deluxe Large Broadland Free Range Bronze Turkey performed particularly well, with sales rising by more than 100%. Other best-selling products from the range included hand cooked crisps, mince pies and burger buns.

Lidl said it busiest shopping day in the period was Saturday 22 December.

The retailer opened seven new stores throughout the festive season and has committed to investing a further £1.45 billion in the UK in 2019 and 2020. Plans include the opening of a new distribution centre in Doncaster in early 2019.

Christian Härtnagel, Lidl UK chief executive, said: “We have continued to expand our footprint across the UK over the past year, and it is no surprise that this contributed to more customers than ever before shopping with us in December and over the Christmas period. In the context of a tough trading environment facing all grocery retailers, we are particularly pleased with the performance of our ‘Deluxe’ premium range of products, which registered strong sales increases and proved a major draw for new and existing customers.”

 

Subscribe For Retail News