Lidl begins eco labelling trial
Lidl GB is to roll out a new traffic light labelling system across key categories for sustainability in its 105 Scottish stores this October.
The supermarket will apply eco labelling to over 50 of its own-label products, including teas, coffees and hot chocolate, and back this up with wider communication in-store.
The Eco-Score system uses open-source data to independently grade products on their sustainability credentials and assigns a colour code ranging from green ‘A’ (low impact) to red ‘E’ (high impact).
Lidl hopes the system will enable shoppers to get a better understanding of a product’s environmental consequences.
Amali Bunter, head of responsible sourcing and ethical trade at Lidl, said: “Rolling out the Eco-Score trial in Scotland is a huge milestone for Lidl, one we’re extremely proud of.
“We know that shoppers want more support in understanding the environmental impact of the products they buy day-to-day and Eco-Score will do just that.
“The trial will help customers in our 105 Scottish stores road test the new traffic light system and ultimately make greener shopping choices in the process.”
Eco-Score grades products by assessing factors such as production methods, packaging, carbon footprint and the impact on biodiversity. Products automatically receive better scores when they are certified to third party schemes such as Fairtrade and Rainforest Alliance.
Lidl will be taking customer feedback into account before deciding how to move forward with the scheme.
