Lakrids by Bülow continues UK expansion with new store at Westfield London
Danish confectionery brand Lakrids by Bülow has launched a new store at Westfield London as part of its continued UK expansion.
The news follows openings by the brand in Covent Garden and Canary Wharf last autumn, and a new nationwide listing in John Lewis.
Fredrik Nilsson, chief executive of Lakrids by Bülow, said: “Since landing on UK shores in 2021, we have witnessed rising demand from Brits for our gourmet chocolate coated liquorice range.
“We are thrilled to be continuing our mission to make the world love liquorice with our new Westfield London store, expanding our retail offering further in the UK market, currently our fastest growing market for brand awareness and sales, witnessing a triple digit increase in sales the first three months of 2024.”
Lakrids by Bülow has recently been awarded B Corp certification.
