Iceland signs deal with JD.com to offer frozen food to one billion customers in China
Iceland has confirmed it will supply a range of its high quality, frozen food products to online retail giant JD.com.
JD.com will be offering a range of Iceland frozen food items to its customers across China including award winning products such as its wood fired, stone-baked Italian pizzas which are produced in the heart of the Italian countryside as well as an array of snacks, ready meals and some of its famed ice-cream and desserts.
JD.com is one of China’s largest online retailers and sets the standard for online shopping through its commitment to quality, authenticity, and its vast product offering everything from fresh food, apparel, electronics, and cosmetics. Its unrivalled nationwide fulfilment network provides standard same- and next-day delivery covering a population of more than 1 billion.
Alistair Cooke, head of Iceland International, commented: “We are now starting to see some real growth for the Iceland brand in China, and I have no doubt our new relationship with the esteemed JD.com will help us gain further recognition for the famous Iceland name across the country”.
JD-worldwide food, beverage, pet supplies, and fresh food director Jacky Xie said: “JD Worldwide is currently making efforts in the field of cross-border fresh food category. We will not only make full use of advantages of our platform, but also integrate supply chain resources. We cooperate with well-known brands and retailers around the world to provide excellent one-stop imported fresh food shopping experience for Chinese consumers.”
As well as occupying the position of No.1 frozen food retailer in the UK, Iceland Foods is no stranger to supplying products to international retailers and foodservice outlets, covering a further 60 countries across the world.
