Iceland releases supermarket ‘manifesto’ to give customers a voice ahead of General Election
Iceland has released its Frozen Out supermarket ‘manifesto’ as a means of giving customers a voice in the run-up to the General Election.
The document includes findings from a survey of more than 6,500 customers and colleagues as the retailer looks to bring “high street realism” to Westminster.
When customers were asked what the biggest issue facing Britain was, the cost of living was found to be the top concern. They were also asked about their experiences of accessing public services, including the NHS and state education.
The survey found that many respondents feel left behind by politics and politicians. Furthermore, more than two thirds said they did not feel represented by any major political party.
Despite this, more than 94% of Iceland customers said they will be voting in the General Election, despite almost a third not knowing who their current MP is.
Iceland will be sharing the document with all political parties ahead of polling day on 4 July.
Iceland Foods executive chairman, Richard Walker, said: “The gap between high office and British high streets has never been bigger, and our colleagues and customers have made it clear that they believe their voices aren’t being heard. This is what we’re looking to change by using Iceland’s platform as a business to campaign for them and hold politicians to account.
“The general election campaign is the perfect starting place – even if it came a little sooner than expected – but this manifesto is only the start for us. These issues aren’t going away anytime soon, and we are going to build on this and if we succeed, we hope it will help form the basis on which to rebuild British high streets by placing people at the heart of the strategy instead of politics.”
