Hotel Chocolat sales boosted by increase in active customers
Hotel Chocolat has seen its total revenue increase by 37% in its second quarter year-on-year and by 63% compared to the equivalent period two years ago.
This meant that its first half revenue grew by 40% compared to the prior year, and by 56% on a two-year basis. In the UK, revenue was up 38% after new customer acquisition campaigns resulted in 38% more active customers. There was also strong growth in the US where a digital-led strategy helped the retailer to achieve a revenue uplift of 128%.
Angus Thirlwell, co-founder and chief executive of Hotel Chocolat, said: “These results demonstrate that the Hotel Chocolat brand is connecting with more customers, as we invest continually in new product creativity, driving growth across channels and categories, and in our ‘gentle farming’ initiative supporting cacao-farming families.”
Looking ahead, Hotel Chocolat said trading in the period has been encouraging which means the retailer now expects it to be marginally ahead of management’s expectations for the current financial year.
Thirlwell added: “We are incredibly grateful to both our new and long established direct customers who support us and there’s been an exceptional team effort from the worldwide Hotel Chocolat family, who made these results happen, whilst always upholding our Hotel Chocolat values.”
Image courtesy of Hotel Chocolat
