Holland & Barrett acquires fit-tech start-up Avie
Health and wellness retailer Holland & Barrett has acquired fit-tech start-up Avie as part of plans to extend its reach beyond retail by creating personalised wellness solutions.
Co-founded by Charlie Leggate and Kit Logan, Avie uses health and activity data and behavioural science to help users achieve their health and wellness goals.
Following the acquisition, Leegate and Logan will join Holland & Barrett’s Wellness Futures Team to build Avie’s technology into the retailer’s digital services and solutions.
Tamara Rajah, chief business and science officer at Holland & Barrett, said, “We’re delighted to welcome Charlie, Kit and Avie to Holland & Barrett. We want to become a trusted partner to help people achieve their health and wellness goals – and to do that we want to offer simple ways to test, track and improve your health, built on our 150 years’ experience in health and nutrition.
“Avie’s simple nudges based on biometrics have shown real promise in helping its users to improve their lifestyles and we are looking forward to working with Charlie and Kit to integrate this into our wider services and solutions.”
Logan added: “We’ve found a great home for our product at Holland & Barrett, a business with a real mission to make health and wellness a way of life for everyone, and we’re looking forward to working with the team to develop our thinking even further.”