Hip Pop launches in Ocado
Functional drinks brand Hip Pop has launched in its third retailer so far this year with the addition of its Living Soda and CBD Kombucha drinks to Ocado’s online store.
The news follows the brand’s launch into Marks & Spencer and Waitrose in January and February.
Founded in 2019, Hip Pop offers a range of 100% natural, vegan-friendly and low-calorie Kombucha and sodas that have been designed to keep up with the growing consumer demand for healthier drinks. It ranges are also stocked by Booths, Fortnum & Mason and Sainsbury’s.
Last year, the Manchester based business was awarded a total of five stars across four of its drinks by Great Taste food and drink accreditation scheme. In addition, its Gut Lovin’ Orange Soda won The Grocer New Product Award for Soft Drinks and was also named ‘Top Launch’ in the soft drinks category within The Grocer’s Top Products 2023 report.
Emma Thackray, co-founder of Hip Pop, said: “Ocado is renowned for its diverse array of high-quality products, making it the perfect home for our functional soft drinks.
“With Ocado’s extensive reach and commitment to offering only the best to its customers, we’re confident that this partnership will not only elevate the visibility of our brand but also provide a convenient and accessible way for consumers to discover and enjoy our products.”
