Higgidy to pop up on Goodge Street for National Pie Day
The Higgidy premium pie brand will be launching its first physical retail space with a pop up shop marking National Pie Day on 23 January.
Situated at 27 Goodge Street in London’s West End, the Higgidy Pie Pop Up will be selling a selection of the brand’s pies all priced at just £2.
With National Pie Day falling near the end of one of the coldest months of the year, the brand is aiming to use the shop to bring cheer to Londoners while driving a trial of the range.
Pies on offer will include three meat and two veggie options although the the full range is currently available to buy in Sainsbury’s.
The exterior of the store will feature a design of cascading pies to entice shoppers and deliver eye catching social media content.
The initiative follows Higgidy’s successful ‘Dig into a Higgidy Autumn’ pie campaign.
