HelloFresh reaches 10 million meal donation milestone to The Felix Project
HelloFresh is celebrating a milestone donation of 10 million meals to its long-term charity partner, The Felix Project.
The Felix Project supports people experiencing food insecurity across Greater London and has been supported by HelloFresh since 2017.
The UK’s leading recipe box company and global integrated food solutions group works with the charity to help feed the 1 in 10 working families in Greater London, who have less than three pounds a day to spend on breakfast, lunch and dinner. Founded in 2016, London’s largest food redistribution charity supports over 1,000 community organisations and schools every week, using surplus food rescued from businesses such as HelloFresh.
This ongoing partnership speaks to HelloFresh’s determination to eliminate food waste. HelloFresh employees also support The Felix Project by regularly volunteering at The Felix Project’s depot in Poplar and at a farm in Kent during fruit harvests.
Furthermore, the recipe box company encourages its customers to go ‘Beyond the Box’ and play their part, by providing the option to donate £1 towards the charity when selecting their weekly recipes. Which has resulted in over £120,000 in donations from HelloFresh UK customers since 2020.
This 10 million milestone accomplishment follows the appointment of Adam Park, CEO of HelloFresh UK, to The Felix Project’s Board of Trustees, in recognition of the company’s continuous support of the charity. In this position, Adam brings his expertise and experience to enhance the charity’s influence across London.
HelloFresh UK CEO, Adam Park, said: “There is enough surplus food produced in the UK to avoid food insecurity for everyone but unfortunately, much of it goes to landfill or anaerobic digestion. We’re incredibly proud to have worked with The Felix Project since 2017 to serve over 10 million meals to those who don’t have access to nutritious food, while also reducing food waste in the UK. We’re incredibly passionate about this mission, and we look forward to supporting many more families through this partnership.”
Head of Food Supply at The Felix Project, Richard Smith, said: “Times are incredibly challenging for so many at the moment. We know 1 in 4 working families in Greater London regularly struggle to afford to feed their children. This has meant all of the organisations we serve have seen an increase in demand for their services and all of them are desperate for more food. Time and time again we hear The Felix Project provides a lifeline to so many, but we would not be able to do what we do without the food, and for that we rely on our suppliers. That is why I am so grateful to HelloFresh for everything they give, it is quite simply vital.”
