THE RETAIL BULLETIN - The home of retail news
Click here
Home Page
News Categories
Commentary
CX
Department Stores
Desert Island Stores
Electricals and Tech
Entertainment
Fashion
Food and Drink
General Merchandise
Grocery
Health and Beauty
Home and DIY
Interviews
People Matter
Retail Business Strategy
Property
Retail Solutions
Electricals & Technology
Sports and Leisure
TRB conference review
Christmas Ads
Shopping Centres, High Streets & Retail Parks
Uncategorized
Retail Events
People in Retail Awards 2024
Retail Ecom North
Retail HR North 2025
Retail Omnichannel Futures 2025
Retail HR Central 2025
The Future of The High Street 2025
Retail Ecom Central
Upcoming Retail Events
Past Retail Events
Retail Insights
Retail Solutions
Advertise
About
Contact
Subscribe for free
Terms and Policies
Privacy Policy
Gin sales soar at Sainsbury’s

Sainsbury’s has reported that premium gin sales are continuing to soar with the spirit seeing a 25% increase in sales in the past twelve months. The… View Article

FOOD AND DRINK NEWS UK

Gin sales soar at Sainsbury’s

Sainsbury’s has reported that premium gin sales are continuing to soar with the spirit seeing a 25% increase in sales in the past twelve months.

The retailer now expects to sell 30% more bottles of gin this Christmas than last.

Sainsbury’s said gin has long been the third biggest spirits category after whisky and vodka but recently has been catching up. In the past year, the gap between gin and vodka has reduced from 25% to just 10%.

Sainsbury’s has responded by launching three new gin products earlier this year including the Exclusive Drury 173 London Dry Gin, the Taste the Difference Blackfriars London Dry Gin 10, and the By Sainsbury’s Pink Gin & Lemonade can.

Judith Batchelar, director of Sainsbury’s brand, said: “Brits’ appetite for gin is seemingly insatiable and a lot of the growth in the market is coming from premium and craft gins. With shoppers becoming more discerning in their choices we are expecting to see a festive boost to our premium gins in particular.

“While many shoppers will be buying gin to drink during the festive party season, we’ve also seen a rise in sales for gifting. Beautiful bottles of premium gin have become a popular alternative to the more traditionally gifted bottle of single malt whisky.”

The gin revival has resulted in a boom in premium mixers with Sainsbury’s seeing a 90% rise in the category.

 

 

Subscribe For Retail News