Fortnum & Mason opens pop-up at Heathrow Terminal 4
Fortnum & Mason has launched a new pop-up store in Heathrow Terminal 4 as it looks to offer a “little piece of Piccadilly” to travellers.
The retailer said the pop-up has been designed to replicate travel trunks that have sprung open to reveal a multitude of its goods.
The store will stock some of Fortnum’s most iconic products, including tea blends, biscuits, preserves and sweet treats and visitors will be able to taste some of the products at samplings scheduled to take place every day.
For customers buying gifts, the pop-up will provide product personalisation for champagne and sparkling tea ranges to enable shoppers to add their own message to labels. Digital gift messaging will also be available where a video message can be recorded to share with the recipient.
The new opening comes as Fortnum & Mason celebrates the tenth anniversary of its first Heathrow location in Terminal 5.
Situated alongside other luxury retailers at Terminal 4, the new pop-up will remain open until September 2025.
