Donutelier finds sweet spot on Carnaby Street
Donutelier is to join the retail line-up at London’s Carnaby Street later this year.
The boutique bakery specialising in handmade doughnuts and pastries is taking a 1,300 square foot space at 50 Carnaby Street at a key gateway entrance into Kingly Court.
Théa Marks, chief operating officer at Donutelier, said: “Donutelier’s new opening on Carnaby Street is a very exciting move for us and we are delighted to be joining the heart of the renowned high street. Shaftesbury Capital has been supportive of our growth, and with our growing presence and unique offer, we feel that we can stand out in the market and match the demand of this fantastic location.”
Prepared by Donutelier’s expert chefs, the brand’s doughnuts include creations such as Dulcey Pecan, Black Forest, and Vanilla Cookie Cream. The shop will also sell a range of croissants and Danish pastries.
Michelle McGrath, executive director at Shaftesbury Capital, said: “Given Carnaby Street’s prominence as a retail hotspot, it’s a good fit to introduce a boutique, patisserie-inspired operation to the centre of the street, reflecting consumer demand. It will provide the opportunity for a stop-and-pause moment for visitors, and reinforces Soho’s position as a fantastic mixed-use destination, which is continuing to evolve.”
