Creams to open in Tesco Cafes
Creams Cafes are to be introduced in Tesco stores as part of a nationwide franchise agreement.
The move follows the success of a standalone Creams Cafe that was launched in the Tesco Extra store in Streatham last November.
The new partnership will see Creams launching within Tesco Cafés as shop-in-shop spaces – a first for both brands. Currently, there are over 300 Tesco Cafés across the UK.
The first Tesco Café-run Creams Cafe will open at Tesco Extra Gateshead on 3 August and will be followed by Tesco Extra, Maryhill, Glasgow on 4 August. A number of further sites will open later this year.
The co-branded cafés will offer Creams’ full 24-flavour gelato selection, alongside its signature dessert range of waffles, milkshakes, cookie dough, crepes and sundaes.
Meanwhile, Tesco Cafes will continue to offer their core selection of breakfasts, light meals, hot and cold beverages, as well as baked goods.
Everett Fieldgate, chief executive of Creams Cafe, said: “We are delighted to be chosen as Tesco Café’s first ever franchise partner – it marks a significant moment for Creams and provides a huge opportunity to expand our reach to new audiences and cement our position as the UK’s favourite dessert restaurant brand. We can’t wait to bring joy to customers of all ages with our vibrant, showstopping desserts.”
