Cook crowned Retailer of the Year at the People in Retail Awards 2024
In a retail world often driven by targets and sales, Cook Trading stands out as a shining example of what it means to put people first.
This year, they were awarded the prestigious title of “Retail Employer of the Year” at the People in Retail Awards 2024, a testament to their dedication to creating an inclusive, supportive, and value-driven workplace.
Cook, known for their quality frozen meals, has been on a journey not just to feed the nation but to nourish the hearts and minds of their employees. From the beginning, they’ve emphasised more than just profits; they’ve built their company on strong ethical values, community spirit, and the belief that every person matters.
Commented on the night, Alison Payne, People Director added: “What an absolute honour, we are blown away. This is truly a team win, and means the world to all of us“.
A commitment to values and ethics
One of the defining aspects that set Cook apart is their unwavering commitment to ethical practices. As a certified B Corp, Cook doesn’t just talk about values – they live them. This ethical foundation isn’t just about ticking boxes; it’s about genuinely caring for their people, community, and the environment. One employee perfectly summed it up: “Cook is a brilliant place to work; the Senior Management Team (SMT) listen, my team is amazing, and I strongly believe in the company’s principles and beliefs.”
A sense of family and belonging
For many, working at Cook feels like being part of a family. There’s a palpable sense of camaraderie, teamwork, and genuine care that’s woven into the fabric of the company. Employees often describe the company culture as one where everyone looks out for one another. One member of the team shared, “We are all like a little family, always looking out for each other… I am always happy to come into work and see my team.” This familial bond is nurtured by managers who don’t just lead but truly support and uplift their teams, creating an environment where everyone’s voice is heard and valued.
Investing in personal growth and well-being
Cook’s approach to employee development goes beyond the basics. They understand that for their team members to thrive, they need opportunities for growth, both personally and professionally. Staff are encouraged to take on challenges, learn new skills, and engage in charitable initiatives that not only make a difference in the community but also enrich their lives. One employee reflected on this journey, saying, “Cook has helped me grow in so many ways. I feel like a hugely confident person, and this job has brought out a new side of me and has even improved my mental well-being.” This focus on well-being, mental health, and work-life balance ensures that employees don’t just work – they flourish.
Community engagement: More than just a business
At the heart of Cook’s success is their commitment to giving back. They actively encourage their staff to participate in charitable activities, supporting local initiatives and fostering acts of kindness, not just for their customers but within their workplace. This approach extends beyond the walls of their stores, creating a ripple effect of positivity that reaches into the wider community.
Why Cook’s recognition matters
Winning the Retail Employer of the Year Award isn’t just about celebrating Cook’s achievements; it’s about recognising a company that puts its people at the core of everything they do. In an industry that can often be fast-paced and demanding, Cook has shown that it’s possible to build a business on compassion, respect, and genuine care for others. They’ve created a workplace where employees don’t just feel valued – they feel like they belong.
This award is a reflection of Cook’s dedication to creating a culture that’s inclusive, nurturing, and ethically driven. It highlights the company’s journey in building a workplace where everyone feels empowered to contribute, grow, and be part of something bigger. In doing so, Cook Trading has set an inspiring example for the entire retail sector, proving that success doesn’t just come from great products – it comes from great people.
