Co-op offers online wine tasting sessions
Co-op has re-introduced its free online wine tastings to offer its members exclusive access to the producers behind its wine range.
The events aim to celebrate the winemakers who produce its own-brand range as well as help members learn more about wine.
Focusing on two different wines each month, the sessions will be hosted by the winemakers themselves together with a member of Co-op’s wine buying team.
Co-op’s virtual tastings were first piloted during the Covid-19 pandemic.
Sarah Benson, wine buyer at Co-op, said: “We’re fiercely proud to work with some of the world’s finest winemakers for our own-brand range, and we’re thrilled to offer our members exclusive access to learn first-hand how our wines are produced. We know our virtual tastings were incredibly popular during those lockdown days and wanted to bring this back in response to demand.
“As a co-operative, our members are at the heart of our business and help shape how our business is run. We often engage with our members for our wine range – from helping to design our new Irresistible Pais label to choosing the right hue and bottle for our Irresistible Solo Rose. Hearing directly from our members about our wine range is important, and these tastings are just another way we can connect with them.”
Members can book for the sessions through the Co-op Membership website. When signed up, members will receive a Zoom link to join the event on the day. Participants will also get advance notice on which wines will be featured.
