Co-op launches new value campaign to affirm lower prices for members
Co-op has launched a new value campaign to highlight how Co-op Members will always benefit from lower prices on items they buy the most.
This has included the introduction of a new ‘Always-On Members Price’ POS logo.
The campaign will run across TV and VOD, out of home, social and point of sale until 28 February.
Co-op membership now stands at over six million active members, with member prices a key driver to acquisition since the value proposition launched in 2023.
Mel Matson, marketing director for food and masterbrand at Co-op, said: “We’re kick-starting the year with an advertising campaign that raises the profile of Co-op’s always low member prices on everyday essentials.
“We want to reaffirm our commitment to keeping prices low on the products that our members buy the most, while also driving new member sign-up from shoppers that may have previously not considered Co-op due to price and value perceptions.”
Co-op said the campaign also seeks to highlight the significant investments it has made in reducing prices on over 200 frequently purchased products across its 2,400 convenience stores.
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