Co-op launches 24-hour online grocery deliveries in London, Leeds and Manchester
Co-op has launched a new 24-hour grocery delivery service in city centre stores in London, Leeds and Manchester.
The convenience retailer said it made the move due to growing demand for quick delivery from consumers such as shift workers, parents of young families and late night revellers.
Groceries will be delivered through Co-op’s ecommerce partners Deliveroo, Just Eat and Uber Eats.
New research from Co-op shows that over 40% of quick commerce shoppers would use an 11pm to 5am delivery service if it was available with shoppers in London most likely to make round-the-clock purchases.
Chris Conway, Co-op ecommerce director, said: “Meeting the needs of our member-owners and customers is at the heart of our approach and is aligned to our strategy to grow our share of the quick commerce market through both our own online shop and, strategic partners.
“Societal behaviours including changing lifestyles and shift working is increasing the requirement for online groceries to be delivered quickly and conveniently at non-traditional times of the day.”
Co-op has also extended its online availability in more than 1,600 stores within their existing opening hours as it works towards reaching more than a one-third share of the quick commerce market.
The retailer said more than 80% of the UK population now has access to Co-op grocery delivery through its own online shop or delivery partners.