Co-op launches “biggest ever” member value campaign
Co-op has launched its biggest ever value campaign in which it matches Aldi prices on over 100 everyday essential items for its six million members.
These include products such as including fresh fruit, vegetables, meat, chicken and dairy.
The move takes the retailer’s investment into lowering prices to almost £170 million over the last two years.
Prices include Co-op 1 Pint British Milk at 85p, Co-op Carrots 500g at 38p, Co-op Chopped Tomatoes 400g at 47p, Co-op British medium free-range eggs at £1.45 and Co-op Tiger Bloomer 800g at £1.45.
Never Miss a Retail Update!These will be available across all of Co-op’s 2,400 shops and on its Quick-Comm platforms including Shop.coop, Deliveroo and Uber Eats.
Matt Hood, managing director for Co-op, said: “I am very clear that, in this current economic climate, price is most often the deciding food shopping factor for our members and customers.
“Price has often been perceived as the Achilles heel of convenience shopping, but this new initiative will change that and show there is no compromise in value, quality, or range to shopping conveniently.”
