Co-op hits new milestone with 400 stores on Deliveroo
The Co-op has reached a major milestone in its partnership with Deliveroo with the delivery app’s customers now able to order from 400 Co-op stores.
The partnership is now serving towns and cities with a combined population of 27 million to make the Co-op the most widely available supermarket on the app.
Customers can choose from more than 600 grocery and household items, which are packed by Co-op staff at local stores and delivered by Deliveroo riders in as little as under 30 minutes.
The roll-out of the service began in 2019 and has accelerated this year to cover 128 cities across the UK. Places where the service is most popular include London, Manchester, Leeds and Brighton.
The Co-op said consumer shopping habits have changed during lockdown with customers now placing larger orders and ordering more frequently. The most popular times for shopping include Friday and Saturday early evenings.
Chris Conway, head of ecommerce at the Co-op, said: “We are offering speed, flexibility and choice with on demand, online convenience meeting consumer needs in our communities. We have accelerated our plans to roll-out online delivery through our own online store and with partners. Products are selected locally by Co-op stores which act as micro-distribution hubs and so also benefit from the significant increase seen in demand as consumer shopping trends change in the wake of Covid-19 and more people shop for food online.”
In a move to reinforce the scale of the partnership, Deliveroo has launched its first TV ad with the food retailer. This can be seen on air from now until 31 August.
The Co-op is working to accelerate the roll-out of its online offer. The retailer said it is now on track to provide online home delivery and click and collect services from over 650 stores by the end of the year, either through partnerships or its own online shop.
