Co-op announces major reset of beer category
Co-op has announced a shake-up of its beer category which has included the expansion of its premium and world lager offering.
The move has seen more than 50 new lines added to the range to give customers more choice.
The changes are being rolled out this month across the convenience retailer’s 2,400 stores and will include more space being given to premium world beers in response to growing demand. Co-op is also expanding its range of low-alcohol and craft beers.
The retailer’s new premium beer listings include Cruzcampo Seville Lager Beer, Via Roma lager, Birra Morretti Sale Di Mare and 1664 Blanc, which are available in single and multi-size packs.
Meanwhile, new craft listings include multi-packs of Beavertown Neck Oil and Brooklyn Stonewall IPA.
Co-op has also moved all single craft beers from 330ml to 400ml and added more lines from Brewgooder, Tiny Rebel, Northern Monk, Brewdog and Beavertown.
Jonanthan Buckley, Co-op’s commercial buying manager for drinks, said: “The drinks category is hugely important for Co-op, with beer representing a significant area within this as we continue to grow our market share.
“These latest changes look to make our range easier to shop with clear trade up opportunities, which reflects the changing needs of our shoppers as a convenience retailer.
“Offering an eclectic and high-quality range is at the heart of our strategy with a range of price points so whilst we look to add more premiumisation, we will continue to offer those core standard lager lines too.”
