Carrefour acquires Dejbox lunch delivery service
Carrefour has acquired Dejbox, the lunch delivery service for business employees working in suburban areas.
The supermarket said the move will help it to expand its online grocery offering and give it a new customer base in the business-to-employee market.
Founded in 2015 by Adrien Verhack and Vincent Dupied, Dejbox acts as an online canteen for business employees. Customers can choose their lunch from a range of fresh, cooked and seasonal dishes and have it delivered to their workplace at no charge. The service is designed to meet the needs of more than 10 million French employees who rarely have access to an onsite dining service.
Operating in the Lille, Lyon, Paris, Bordeaux, Nantes and Grenoble areas, Dejbox delivers over 400,000 meals each month. The company has more than 300 workers, including 140 food preparers and delivery personnel employed directly by Dejbox.
Carrefour said the acquisition will enable Dejbox to expand its French operations and move into international markets. In addition, the company will increase its focus on B2B services where businesses will partially pay for their employees’ lunches by transferring funds virtually to each employee’s online Dejbox account.
Amélie Oudéa-Castera, executive director for customers, services and digital transformation at Carrefour, said: “This acquisition, which reflects Carrefour’s desire to become the leader in grocery ecommerce, is a strategic on. It will give us the opportunity to expand our customer base to include employees of medium-sized, small and micro businesses and also invest in the fast-growing food delivery segment with an offering rooted in quality and affordability.”
