Cake Box to acquire Ambala Foods
Cake Box, the retailer of egg-free celebration cakes, has agreed to acquire Ambala Foods in a £22 million deal.
This consists of £16 million for Ambala and £6 million for the company’s manufacturing facility in Welwyn Garden City.
Family run Ambala has been manufacturing and retailing Asian sweets in the UK since 1965. It currently operates 22 stores, including 19 owned and three franchised stores.
Cake Box said the acquisition will substantially broaden its product range in relevant stores and will also provide strategic growth opportunities.
Never Miss a Retail Update!Sukh Chamdal (pictured), chief executive of Cake Box, said: “This strategic acquisition represents a significant opportunity to leverage the strengths of both brands to expand our market presence and accelerate our growth.
“Ambala’s rich heritage and established customer base complement Cake Box’s values and commitment to quality and innovation.
“By adding Cake Box’s expertise and resources to Ambala, we aim to create a unique blend of traditional and contemporary delicacies that appeal to a diverse audience, ultimately driving growth and profitability.
“We are confident that this acquisition will resonate with Cake Box’s existing customer base and to its commitment to quality products and customer service.”
