Booths celebrates ‘solid’ Christmas sales
Booths has reported “solid” Christmas trading with a 3.5% increase in sales in the three week period to 5 January.
The family owned food and drink retailer saw its retail like-for-like sales edge up 2.7% after trade was boosted by a 6.8% uplift in orders from its 180 page hardback Booths Christmas Book.
Booths chairman and chief executive Edwin Booth said: “Booths performed very well this Christmas. Customers have confidence in our commitment to deliver excellent service and exceptional food and drink. At a time when customers shop at several retailers for Christmas, including discounters, they trust Booths for the centrepiece and all the trimmings.”
Products achieving some of the biggest sales uplifts included English wine, low and no alcohol wine, turkey crowns, party food and Booths’ pigs in blankets and stuffing balls.
In addition, New Year sales were up 7% on last year.
The retailer’s relationship with Amazon is continuing to grow as Booths expands the ranges available on the site. Booths sold three times the amount of mince pies on Amazon in 2019 compared to the previous year.
