Bird & Blend introduces compostable loose tea packaging
Tea brand Bird & Blend has launched fully compostable loose tea bag packaging.
The company says UK consumers are estimated to consume around 60.2 billion cups of tea each year, with the majority using tea bags that are not fully biodegradable and subsequently end up in landfill sites.
Bird & Blend’s first-of-its-kind packaging, created with flexible packaging specialist Parkside, is made from bio-based paper and is able to break down entirely within 26 weeks as the materials decompose.
The move means that all Bird & Blend products are now fully compostable and plastic free. The packaging is being rolled out across the brand’s 90 different blends.
Krisi Smith, co-founder of Bird & Blend, said: “Sustainability has always been a core priority for Bird & Blend. We are acutely aware of the scrutiny that the tea industry can sometimes face when it comes to sustainability and we’re mindful of the changes that still need to occur.
“While we are proud of our world-first packaging, it demonstrates how there is still room for advancement - and action is required from the industry at large. The obvious next step for us was to boost the environmental credentials of our packaging, as only two of our packaging items were not plastic free, recyclable or biodegradable in 2020. However, achieving this goal has not slowed our constant search for ways to evolve and become as socially responsible as possible.”
