Badiani continues to expand with new Balham store
Gelato brand Badiani is continuing its expansion with the opening of a new shop in London’s Balham.
Due to launch on 6 July, the Hildreth Street store will be the brand’s 11th in the UK and will be the first to sell fresh, made-to-order pasta, alongside its usual range of gelato, desserts and pastries.
The new south London outpost will feature a vibrant, traffic light green exterior, and will include some indoor seating as well as space for al fresco dining.
The fresh pasta dishes will include options such as cacio e pepe, bolognese, carbonara, and truffle tagliatelle as well as pomodoro and basil gnocchi, pesto casarecce, and butter and sage ravioli. Takeaway and delivery services will be available for local customers.
Never Miss a Retail Update!Massimo Franchi, Badiani’s chief executive, said: “We are thrilled to bring the Badiani experience to Balham. This opening is a significant step in our expansion journey, and we are excited to introduce our award-winning gelato and now, our made-to-order fresh pasta, to the Balham community.”
Badiani has been serving up authentic Italian gelato since 1932.
Richard Thomas, director of agency at Shelley Sandzer, said: “Badiani has established itself as a London favourite when it comes to artisanal gelato, and there is no doubt it will thrive in the heart of Balham’s lively F&B hub. Mixed with families and young professionals, this is the perfect location for the brand as it continues to expand its South London presence.”
