Asda to introduce full Smart Price value range in all food stores and online
Asda is to stock its full Smart Price and Farm Stores ranges in all 581 food stores and online as part of plans to provide customers on a budget with more value choices.
The supermarket currently stocks 150 Smart Price and Farm Stores products in 300 stores and will introduce all 200 products in these value ranges to all food stores by the beginning of next month.
Asda has added 100 Smart Price and Farm Stores products to its website this week which has grown the total online range to 187 products, and this will rise to 200 by the end of February.
Meg Farren, Asda’s chief customer officer, said: “We want to help our customers’ budgets stretch further and have taken on board the comments about the availability of our Smart Price range made by Jack Monroe. We are taking steps to put our full Smart Price and Farm Stores ranges in store and online to make these products as accessible as possible.”
