Asda teams up with Quaker to offer free warm kids’ breakfast in its cafes
Asda has teamed up with Quaker Oats to offer children a free warm breakfast in its cafes during the February half term holidays.
Children will be able to get a free bowl of Quaker porridge from 8am to 12pm every day in 205 Asda cafes across the half term period and will also continue to offered the supermarket’s existing £1 kids’ main meal deal.
Asda said the Quaker partnership could result in it serving over 50,000 bowls of porridge to children across the country.
The supermarket has sold 1.1 million £1 meals to date, and it is seeing a tenfold increase in meals served across key school holiday periods. Some 100,000 meals were served during the December Christmas holiday period compared to 40,000 meals sold at the end of November.
In January, Asda announced the extension of both its Kids £1 meals and over 60’s Winter Warmer £1 soup café initiatives until the end of March.
Kris Comerford, Asda’s chief commercial officer, said: “We know when families are preparing for the school holidays it can often mean an additional strain on household budgets – especially feeding and entertaining their children.
“We remain as committed as ever to supporting our customers in tackling these tough times. Our café initiatives continue to provide a lifeline for over 1.5 million customers since we launched them last year, and we hope by offering a free warm breakfast in the February half term, it will help support many more in the coming weeks.”
Asda’s Income Tracker shows that household disposable incomes fell by an average of 11.4% during the fourth quarter to £209 per week, compared to £236 per week in Q4 the previous year.
